Apple Marketing Strategy Essay Example for Free

Apple Marketing Strategy Essay 1. Apple Marketing StrategyApple has been so successful in these last years thanks to his fresh, imaginative way to think and do its business: awinning combination of exceptional products, great style and design, great strategy, innovative marketing, sleekand enticing communications.Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes productcombination, a combination of a great hardware piece with great style, great software, great performance, userfriendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers andMac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008 the Apple share value increased 25 times, from $7.5 to $180 per share. At july2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion.In January 2010 Apple shares topped the $210 mark.But even the best companies with the best products have bottleneck factors which often avoid full exploitation ofthe opportunities.The iPod.Few people are aware and few market analysts too that for the first 3 years the iPod was an absolute flop. TheiPod was launched in october 2001, and between 2001 and 2004 iPod sales were between 100-200 thousand unitsper quarter, very far from todays 10-20 million units per quarter, and the iPod sales were not even covering theproduct research development costs. Then, in June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter after quarter. Today,we all know where the iPod stands, and what a remarkable success it is.The iPod made the fortune of Apple, and it stands out as the major turning point in the company growth.Few people know that the iPod + iTunes business idea was not conceived inside Apple, but was proposed to Appleby an outside source, a music lover and Engineer named Tony Fadell.More on Tony Fadell and on the iPod marketing on iPod Marketing StrategyThe iPod marks another outstanding result in marketing:the annihilation of competitors. To know more see the analysis onThe iPod competitorsIt should be noted that, since the second generation of iPods in 2002, the iPods were made compatible not only withthe Mac operating systems but with Microsoft Windows operating systems as well.We should ask ourselves (and to Steve Jobs): how many iPods would have been sold if the iPods would had beencompatible only with Mac operating systems?Where the iPod is manufactured and assembledThe iPhone. The pipeline of new products which came out from Apple in the last years is impressive, and overwhelming. In 2007,with the successful launch of the iPhone, Apple has marked another milestone in its development and growth.And moreover, the iPhone enters a market the market of mobile phones a market which is mature, and saturated.Nonetheless, Apple has been able to develop a revolutionary product, and to change the paradigm in the mobile 2. Phone market.The iPhone is 5 years ahead of all its competitors. A wonderful product, amazing user interface, great design. It isnot only a mobile phone, it is a product between a mobile phone and a laptop computer. Even calling it asmartphone is not enough.In July 2008 Apple launched the second generation iPhone, the iPhone 3G.The iPhone 3GS.In June 2009 Apple launched its third generation iPhone: the iPhone 3GS.The iPhone 3GS has a 3 megapixel autofocus camera, video recording and editing capabilities, voice control, longerbattery life, 7.2 Mbps HSDPA internet connection. iPhone 3GS is twice faster than the iPhone 3G. The iPhone 3GSprices: $199 for the 16GB model, $299 for the 32GB model.more on the new iPhone 3GS on the iPhone 3GS page.More on iPhone Marketing on the iPhone Marketing Strategy page.Apple did great. no doubt. However Apple has done some serious mistakes.The most serious mistakes Apple has done concern marketing and distribution strategies in Europe.Apple has overlooked the European markets, and missing big numbers in unexploited sales. With better marketingstrategy, better communication and distribution, Apple could have made 300% more revenues in Europe in the last 4years. Apple Marketing in EuropeWe met with with Erik Stannow, Apple Vice President of Marketing for Europe EMEA. We have been talking withErik Stannow about the marketing and distribution issues of Apple in the European markets and we gave somevaluable suggestions to improve the Apple marketing strategy and distribution in Europe.Well, it seems that in Cupertino they dont care so much about Europe.Steve JobsIf we talk about Apple success, about Apple great products, we need to talk about Steve Jobs. Steve Jobs has beenand is the great mind behind all this.Steve Jobs is a genius, he is a magician, too. He is the most skilled guy in introducing new products one morething the most skilled in presenting the key features, and he is a great communicator. Even more important, Steve Jobs has Vision. Vision in the strategy, Vision in the product development, Vision in thealliances.Apple Communication Strategy.Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both inthe tv ads, both in print ads, both in the online communications. A lesson to be learned by many companies in theworld. Well, of course when you have great products it is much easier to entice the costumers, but neverthelessdoing it with style and cleverness is a very good point. It boosts sales, but enhances the brand value too.The famous I am a Mac, I am a PC tv ads are a milestone in communications. Smart, simple, effective andhumiliating (for Microsoft ).More on Apple Communications and on the Apple Commercials I am a Mac I am a PC on the AppleCommunication Strategy page.

Suge Being Responsible for Tupacs Death and is Tupac Really Dead Essay

Suge Being Responsible for Tupac's Death and is Tupac Really Dead The world has always been filled with certain unknowns and conspiracies that keep people debating between whether or not these unknowns are fact or fiction. History has proved that there are several occurrences that have sprouted questions within the mind. Did we really land on the moon in 1969? Did an alien spacecraft crash in New Mexico? What is going on at Area 51? There is one conspiracy that continually demands answers, especially amongst teenagers. It revolves around a man that affects most teenagers directly because of his influence through his music. The controversy in question is whether or not Tupac Amaru Shakur truly died from a shooting. Tupac Amaru Shakur was one of the most famous rap legends. He fell in love with rap when he was fifteen years old. His first CD was made in November of 1991, and he continued making them until he was tragically shot and â€Å"killed† on September 13, 1996. He was leaving a Mike Tyson fight in Las Vegas, and when he was stopped at a light, a man in a white Cadillac pulled up and shot him. Tupac was badly wounded in numerous places, and the ambulance soon rushed him to the hospital. He was pronounced â€Å"dead† a few hours later. In what seems like a clear murder case, there are aspects that do not realistically correlate. First is the issue of Suge Knigh who is the executive producer of Death Row Records, the label that Tupac resided under. Suge was driving the car that Tupac was shot in. Being this close to scene, it is reasonable to think that he saw the incident. His observations would be more useful and valid than any other person. However, Suge was not testified in his murder trial, a witness that would seemingly be most important. There was an interview with Suge on ABC and he was asked, â€Å"If you knew who killed Tupac, would you tell the police?† Suge answered â€Å"Absolutely not.† Such an answer leaves us to question why Suge would not tell the truth. It would seem likely that Suge would want justice to a murder who killed his friend. It is also important to note that Tupac always wore a bulletproof vest because being shot previously forced him to be more careful. At the Tyson fight, Suge supposedly told Tupac that he would be safe to take his vest off. Ironically, he was shot hours later. The vest could have saved his life. Di... ... to.† Was faking his death his way of walking off this planet? After all Niccoli Machiavelli did fake his death. Did Tupac like this idea so much that he faked his death too? Also, inside the cover of the â€Å"The Don Killuminati: the 7 day theory† it reads â€Å"Exit: 2pac, Enter: Makaveli† as if Tupac had died and Makaveli born. In addition, the CD cover is a picture of Tupac looking like Jesus on the cross. Will there be a resurrection like there was with jesus? There are many mentions of a resurrection like in the last song on Disk 2 of his latest album â€Å" Better Dayz† he says â€Å"Expect me like you expect Jesus to come back. Expect me†¦I’m coming†. These are all clues that offer the possibility to the death of Tupac and the rise of Makaveli. The clue that seems stranger than the rest is that when the letters are rearranged in Tupac’s version of â€Å"Makaveli† you can spell â€Å"mak alive†. (The Killi ng of Tupac Shakur Author: Cathy Scott) Is there a reason behind this coincidence? Is this why Tupac changed the spelling? Although these facts prove nothing about the existence of Tupac, they do raise suspicion to the questions, is Tupac dead and Makaveli alive and if so will there be a resurrection?

Nurse Initiated Thrombolysis

Coronary disease contributes to a high mortality and morbidity each year (Cowie, 2002). Thrombolytic therapy during elevated S-T segment elevation in acute myocardial infarction and new left bundle branch block (STEMI) has been found to have advantages in coronary disease management (Fibrinolytic Therapy Trialists Collaborative Group, 1994; Clare and Bullock, 2003) which include symptomatic delay and 30/1000 mortality reduction. Evidentiary studies suggest that six-hour delay in thrombolytic treatment implicates significant reduction in the mortality rate of thrombolytic therapy recipients (i.e. 30/100 before 6 hour treatment to 10/1000 upon 13-18 hour treatment) thus invoking systematic methods on the management of cardiology department to reduce time delays (Fibrinolytic Therapy Trialists Collaborative Group, 1994). The National Service Framework for coronary heart disease devised the 20 minute intervention (Department of Health, 2000) from the clinical onset of the disease, the so called ‘door-to-needle-time’, in response to heart malady. The door to needle time has been changed to 30 minutes as of April 2002 indicated for patients with myocardial infarction (Smallwood, 2004). To reduce the possible time delay and to reach the 75 % goal reception of thrombolytic myocardial infarction (MI) patients at 30 minutes, an alternative model, Phase III, were set by Coronary Heart Disease Framework (Department of Health, 2000) with an overall inclusion or additive roles of nurses that would cover initial assessment and administering thrombolytic therapy to uncomplicated myocardial infarction cases. Nurse-initiated thrombolytic (NIT) practice is relatively new, and the studies, qualitative or quantitative in approach, are few. Most of the topics for NIT study would include NIT feasibility, reliability, and perceptive dimensions. In the following paper, there is an attempt to create a review of the different studies concerning nurse-initiated thrombolysis. Elucidation of roles and nurse’s pivotal roles are deducted from the studies. II. Assessment Quin et al. (1998) conducted a study on the assessment of coronary nurses’ ability to determine patient suitability for the thrombolytic therapy using clinical and electrocardiographic standards and they found that majority of the nurses, 85 % of sample population, showed safe and appropriate management decisions.   The study population was limited to only ten Coronary Care Units (CCUs) in Yorkshire and Northern England and the methodology and data collection consists of vignettes and questionnaire forms for finding out suitability of nurses decisions. Andrews et al (2003) attempted to test track records of two acute chest pain nurse specialists (ACPNS) for 9 months within Accident and Emergency (A&E) Department of Diana, Princess of Wales Hospital and they found that the NIT diagnosis and administration by ACPNS achieved a median door-to-needle time of 23 minutes compared to 56 minute fast track system thus indicating time reduction and over-all efficacy in thrombolytic therapy in the Coronary Care Unit. Data obtained for tracking period from 91 patient records and 72 % (acute chest pain nurse specialists) ACPNS reception. A remarkable 51 % significant difference in patient proportion within 30 minute thrombolytic therapy was found between ACPNS and fast track system initiated by the on-call-medical-team. Qasim et al (2002) conducted comprehensive analyses and compared statistical variances of door to needle times for patients with acute myocardial infarction amongst three phases (I:1989-95; II: 2:1995-7; 1997-2001) at Princess Royal Hospital in Telford, England. Their study indicated 9 %significant difference by patients treated within 30 minutes from Phase 1 (range 5-300 minutes) and Phase 2 (range 5-180 minutes) treatment audits. Systematic clinical review showed 0% improper NIT administered by coronary care thrombolysis nurses from a population of 24 patients which indicate 100% NIT efficacy. CCU (Coronary Care Unit) thrombolysis nurses accomplished set requirements prior to NIT practice— F and G grades and electrocardiogram interpretation. Qasim reported that fast-track and NIT may provide for myocardial infarction and bundle branch block management. Other studies similarly agreed on the adoptive role of nurses in thrombolytic treatment and suggested improvement in the coronary department by focusing at A&E department to improved thrombolysis (Heatherington et al., 2002). Loveridge (2004) on her study on the diagnostic interpretation of district general hospital (DGH)-, teaching house-, Coronary Care Unit (CCU)- and Minor Injury Nurses (MIU) nurses, indicated otherwise when she concluded that NIT is not feasible because of their lack of diagnostic skill and ECG (electrocardiogram) interpretation. Loveridge reiterated Savage and Channer’s (2002) concerns regarding risk of rapid assessment which includes intracerebral hemorrhaging from inappropriate drug administration and misdiagnosis. She finally concluded that NIT is un-feasible and requires education and training, a developmental program to secure NIT practice. III. NIT experiential dimension and ethics Humphreys and Smallwood (2004) counseled on the ethical aspects of nurse-initiated thrombolysis which focuses on the awareness and responsibility of NIT practice addressing related issues on the morality of professional practice and medical malpractice. Patient autonomy should always be considered and consent from the patients must always be obtained. Nurse’s perception or amicability towards NIT are positive in terms of attitude-orientation as indicated by the qualitative study conducted by Smallwood and Humphrey (2007) on thrombolytic agent administrators. Twelve nurses from a MidWestland Hospital in England that were authorized to administer thrombolytic agent were asked to complete an open-ended questionnaire on the expansive role of nurses on NIT. The study suggested overall acceptability of NIT work and other major themes that emerged were perception of ‘pressure’ to deliver best practice and patient management under NIT conditions. Thrombolytic activity and the additive roles, as suggested by the results of the study were ‘desirous’ based on a personal motivation to do good for the patients and to reach professional growth. IV. Criticisms Nurse feasibility based from the limited collation of studies was generally ‘agreed upon’ strategy to reduce time delays in coronary management. The authors (Quin et al., Andrews et al., and Qasim et al.) concluded that nurse-initiated thrombolysis is a safe and effectual practice for MI infarction and STEMI but, it is noted that there were the statistical ‘weakness’ on the methods that they adapted. Most notable is that they all have an extremely limited sample population for the NIT nurses and the administered population (i.e. MI patients). Additionally, the studies were all focused on the speed of thrombolytic delivery and not on patient safety. There are no studies yet constructed on massive or consolidated studies for the NIT nurses in the A&E and CCU departments. Although Loveridge attempted to compare feasibility of different departmental nurses for NIT, she adopted Quin’s ‘vignette’ method and concluded that NIT is not feasible for the current clinical environment. In reality, although nurses may have positive outlooks for the NIT management and their expansive roles, more consideration should be made on actual NIT efficacy. Aside from Andrews et al., there were no clinical studies yet on NIT which may determine actual field efficacy. On the level of practical practice, nurse initiated thrombolysis requires improvement in the nursing professional community. Methodologically poor studies on nurse-initiated thrombolysis indicate the need for further study of its’ clinical outcomes and efficacy. Works Cited A. Andrews, S. Chida, S.I. Kitchen, M.I. Walters, RJI Bain, and S.M. Heath. â€Å"Nurse initiated thrombolysis in the accident and emergency department: safe, accurate, and faster than fast track.† Emergency Medicine Journal, 20 (2003):418-420. Cowie M. â€Å"Introduction Cardiovascular risk: a UK priority–it's time to act.† Heart; 89(2002): 1. Claire C.and Bullock I. â€Å"Door-to-needle times: bull's eye or just bull? The effect of reducing   door-to-needle times on the appropriate administration of thrombolysis: implications and recommendations. EurJ Cardiovasc Nurs, 2(2003): 39-45. Department of Health. National Service Framework for Coronary Heart Disease. Modern Standards and Service Models. London: HMSO,2000. Fibrinolytic Therapy Trialists Collaborative Group. â€Å"Indications for fibrinolytic therapy in suspected acute myocardial infarction: collaborative overview of early mortality and major morbidity results from all randomised trials of more than 1000 patients.† Lancet; 343(1994): 311–322. Heatherington, CJL,  P Doyle,  JA Kayani,  and  DF Gorman.  Ã¢â‚¬Å"Focus on emergency departments to reduce delays in thrombolysis. (Letters).  Ã¢â‚¬ Ã‚  British Medical Journal, (901)  2002: 1. Loveridge, N. Nursing Diagnostics and Electrocardiogram Interpretation in Relation to Thrombolysis. Emergency Nurse, 12 (2004):28-34. Qasim A, Malpass K, O'Gorman DJ, Heber ME. Safety and efficacy of nurse initiated thrombolysis in patients with acute myocardial infarction. BMJ, 324 (2002);1328-31. Quinn T, McDermott A, Caunt J.. â€Å"Determining patients’ suitability for thrombolysis: coronary care nurses' agreement with an expert cardiological gold standard as assessed by clinical and electrocardiographic vignettes†. Intensive Critical Care Nursing, 14(1998): 219–224. Smallwood, A. and M. Humphreys. â€Å"Nurses’ perceptions and experiences of initiating thrombolysis: a qualitative study.† Nursing in Critical Care, 12(2007):132-140.      

Society Has Been Wrongly Judging The Behavior Of Others...

â€Å"Society has been wrongly judging the behavior of others for centuries† (â€Å"Dr. Sex discusses societal conventions, BDSM†). For decades practitioners of BDSM have been judged because of the way they choose to live their lives. When one hears or thinks of the acronym BDSM, there are stigmas that they think of as well. â€Å"By stigma, we mean that a person is recognized or labeled as having ‘undesired differentness from what we had anticipated’† (Hoff). Practitioners of BDSM have always faced these stigmas, and because of this fact, practitioners have been forced to hide the way they live. Not only have these stigmas caused practitioners to keep their personal affairs private, but it has caused non-practitioners to treat those who practice BDSM†¦show more content†¦Sex†). When people think about BDSM their thoughts are usually negative, associating BDSM purely with pain, but â€Å"the idea that all BDSM play involves pain is a common misconception: many play activities are focused not on pain, but rather on psychological power exchange† (Hebert). Usually, stigmas are accepted by the general public, but according to Hebert, the stigmas about BDSM are usually accepted by medical and legal professionals as well. â€Å"In particular, it is commonly believed that those who participate in BDSM must be psychologically disturbed.† Because of these stigmas associated with BDSM, people act and treat BDSM practitioners differently than those who do not practice BDSM. In a study done by Ali Hebert and Angela Weaver, there were several benefits and disadvantages discovered when discussing BDSM with several practitioners of BDSM. The very first disadvantage listed in Hebert and Weaver’s study were the stigmas placed on BDSM. A prominent challenge for many of the participants was discrimination...one submissive expressed anguish at the unkind words of an acquaintance who mocked BDSM practitioners to her face without knowing that she shared such proclivities. One man simply stated â€Å"I’ve been told that I’m going to Hell.† Fear of being mocked, prosecuted, or even â€Å"witch-hunted† led participants to feel that they hadShow MoreRelatedThe Occurrence Of Racial Discrimination2409 Words   |  10 Pagesplays a gigantic role in the population of the 21st century. People of all ages use apps or websites such as Twitter, Facebook, Snapchat, or Instagram to communicate with people all over the world. New apps such as Hot or Not was created for people to upload pictures of themselves and have their appearance evaluated by complete strangers. Engaging in activities such as this is an example of consciously self-judging. 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In this sense, humans are free to choose their own destiny.   * is a philosophical term which asserts that there is a distinction between essential and non-essential (contingent or accidental) characteristics of an object. EssentialismRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! 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Misled by some comments by Mathers and others, Dr. Butler incorrectly concluded that the Picatrix was â€Å"an Italian edition of the Clavicle, strongly impregnated with black elements† (Ritual MagicRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreFundamentals of Hrm263904 Words   |  1056 PagesMotivating Knowledge Workers 7 Paying Employees Market Value 8 Communications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges 21 Recession 21 Off Shoring 21 Mergers 22 A Look at Ethics 22 Summary 23 Demonstrating Comprehension: Questions for Review 24 Key Terms 24 HRM Workshop 25 Linking Concepts to Practice: Discussion Questions 25 Developing Diagnostic and